Taxonomy and Terminology in Practice

In today's fast-paced world, access to information is at our fingertips. However, the fleeting moments of meaningful customer interaction have become increasingly rare. Inconsistent language in the customer journey disrupts their engagement with your company. To address this challenge, join Erin Smith and Bonnie Brown Real to hear the paramount importance of establishing robust terminology and taxonomy disciplines. Drawing from their experience implementing these programs in leading tech companies, they will provide tips and insights to help you create a seamless customer experience through these practices.

​About Bonnie Brown Real

​Bonnie has been lighting the pathways between people and digital content for more than two decades. As an information architect and taxonomist, her expertise is in developing structured language and scaled systems to elevate experiences, train AI models, and connect problems to solutions. She has degrees in Library and Information Science and Cognitive science and an industry portfolio that spans from non-profit start-ups and archives to product development and big tech. More on LinkedIn: https://www.linkedin.com/in/bonnie-brown-real-15511a8 

About Erin Smith

​Erin is a seasoned leader in Product Experience, with over 20 years of experience in product, content design, training, content, and content systems. Erin's passion and strategic focus lie in crafting extraordinary customer experiences through cross-functional collaboration and optimizing systems, content, and customer interactions. Erin holds a BA in Business Administration from the esteemed University of Puget Sound, as well as an MBA from San Jose State University. More on LinkedIn: https://www.linkedin.com/in/emsanzy/

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​Please join our World IA Café for a wonderful session on designing better products.

​​World IA Café is a speaker series hosted by the World Information Architecture Association (WIAA), supported by the Rutgers Master of Business and Science (MBS) Program.